Partnering opportunity

Manufacturer of sportswear clothes from Finland is looking for agents and distributors in France, Germany, Italy, Switzerland and UK.


A Finnish company specialised in the manufacturing of sportswear, made of merino wool, is looking for commercial agents and distributors in France, Germany, Italy, Switzerland and UK. The products are suitable for outdoor and sports activities.

Partner expertise sought

The partner must have a network of clients and be interested in the representation of quality products with ethical and ecological concerns. Outdoor, cycling and sportswear agents and distributors focused in quality products made of premium raw materials.


In 2016, the Finnish company started their first line of products based on the idea of creating ecological, unisex and functional cycling wear, made only of merino wool. Since then, the company has expanded their line of merino wool sportswear to running, hiking and athleisure, i.e. clothing designed for workouts and other athletic activities worn in other settings. The company’s focus is to create high-end clothing that will be functional, stylish, durable and consciously produced. Their merino wool clothes are produced in a small factory in Eastern Finland, with fair wages and ethical production principles that constitutes the Finnish company’s guideline in the textiles market. The company sells their products at their e-commerce platform and has also some retail companies selling their products in Finland. Their internationalisation plan is based on the same values and principles applied Finland, therefore the Finnish company is looking for partners in France, Germany, Italy, Switzerland and United Kingdom that share this guideline and are interested in high quality sportswear made of natural fibers. Commercial agents and distributors that partake in the same guidelines and operate in the market of premium sportswear clothes are potential partners of the Finnish company.

Advantages and innovations

- Merino wool clothes prevent odour in comparison with synthetic textiles, because it wicks moisture effectively, additionally, merino is naturally anti-bacterial. - The products are sewn in Finland from Italian superfine merino wool fabric. - The wool comes from New Zealand, mulesing-free, ZQ-certified Italian merino wool fabric is printed in Finland. - The clothing is made of 100 % merino wool making the shirt ideal for running, gym, intense sports and outdoor activities. - The models are unisex and suits most body types with the hem in the back slightly longer providing maximum comfort.

Development stage

Already on the market

Intellectual Property Rights (IPR)

Trade Marks

Register your interest

How it works

  • Tell us about yourself
  • We’ll discuss with you
  • We put the right partners in touch

EEN help you find the right partner, rather than you going it alone.

Our role is to review and collate the most suitable submissions, and then send them to the client who posted the opportunity. We consult with you, and the client, to make the process professional and easy.

These are live opportunities. Your registration of interest on the site is just like a professional approach to a business at a networking event. To stand the best chance of success, make your submission really sing. Sell why the client who posted the opportunity should work with you. Excite them. Ask questions. Try and avoid copy and pasting words from elsewhere.

Once the client has chosen their partner, we'll introduce them over email and keep in touch with both parties to see how it's going. Sometimes things progress quickly. Sometimes because of changing priorities for either party, things progress slowly, but you never know - your next big business break could start right here.

?What value does EEN add?
This is your pitch: remember to include your unique selling points (USP) and why someone would want to do business with you
Tell us why you are a good fit for this opportunity, and why you think you're the right people for this partnership
If there's anything additional, or commercially sensitive you'd like to know about this opportunity, please let us know

What next?

To finish up, we just need some extra details about you and your company