Partnering opportunity

Italian SME, interested in distribution and commercial agency agreements, offers a digital opera booklet for automated song-to-text synchronization.

Summary

An Italian SME with over ten years of experience in ICT and software development has created an application for mobile devices for opera fans. It is an automated song-to-text synchronization system that allows viewers to understand in real time what the actors are singing. The translation in the user's language will facilitate the use of the piece, as well as all ancillary information offers: plot, character description, cultural context. Commercial agency or distribution agreements are sought.

Partner sought

The ideal partner is a theater or an association that manages musical events with which to sign a distribution services agreement or an agent for a commercial agency agreement. In both cases the profile of the partner must be specialized in the musical and artistic sector in order to exploit the network of previous and consolidated contacts.

Description

Opera theaters daily face the problem of diminishing the public that prefers competing activities such as cinemas, exhibition halls, concerts, etc. An analysis of potential viewers (in Italy) showed that they would attend more if the shows were more interesting, more understandable. The Italian company thanks to a more than a decade of experience in ICT field, is able to offer a range of IT solutions to the needs satisfaction of the public and private market. The presence of a team with heterogeneous skills has made possible to develop products ranging from tourism to restaurant reservations and land management. The proposed product is an automated song-to-text synchronization system that allows viewers to understand in real time what the actors are singing. In addition, the translation in the user's language will facilitate the use of the piece, as well as all ancillary information offers (plot, character description, cultural context). The goal was therefore to create a software platform, able to bring new users closer to the world of opera. In this way, viewers, even non-experts, are given the cultural and learning tools to place the operas within the appropriate framework of history and traditions. It is a "playful" tool which, associated with the consumption of cultural products, lowers the access threshold to this world and widens the catchment area, as it makes the world of opera less elitist and more understandable. An additional tool that allows extending the target audience is offered by the possibility given to users to share in real time on social networks the most appreciated arias of the opera. In this way, taking advantage of the viral power inherent in social networks, it is possible to get out of the closed circuit of fans of this art and reach a more general public, who could however discover that opera is not an art for few but that it is very engaging and affordable for many. The initiative is aimed at viewers (end users) who wish to be more involved in opera performances and at both public and private theaters (stakeholders) that want to offer the public an innovative service that supports the viewers as well as having an instrument that allows them to get to know the audience. The stakeholders interested in the service developed are the public and private theaters that want to offer new stimuli to their spectators and offer themselves as a vehicle to bring new people closer to the world of opera, and transform the casual and occasional public into passionate and loyal spectators. To facilitate market entry, the service is offered at a very competitive price while still guaranteeing a good profit margin. The company is interested in long-term partnerships with opera houses or with companies/associations who deal with cultural events. The type of agreement is the commercial agency agreement or the distribution services agreement.

Advantages and innovations

It brings new people closer to the world of opera, and transforms casual and occasional audiences into passionate and loyal viewers. Automatic synchronization in real time without the intervention of any operator in the theater of the text (song) to the music. The brightness of the display of the devices is automatically reset at the beginning of the representation and the color of the texts is set on color gradations to maximize readability. No specific authorizations or qualifications are required, therefore there is no presence of legislative barriers to entry.

Development stage

Already on the market

Intellectual Property Rights (IPR)

Not available


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