Partnering opportunity

An Irish software developer is to licence a smartphone app which allows event attendees to skip food and drink queues.


The company has developed a smartphone app that offers a solution to many of the queuing issues which everyone has experienced at large crowd events, such as concerts, festivals, sporting events, etc. It was developed with the intention of targeting the global event market, across different countries, languages & currencies, and has to date been developed in English and caters for the euro currency. The company seeks partners interested in a licencing agreement.

Partner sought

A company with experience in event management who are willing to cover the development of the software, and penetrate the music and sporting industry. A company who is interested in licencing the technology.


The business model offers its business to business customers; an innovative mobile app product solution that allows food, drink and merchandise companies’ full control in distributing their goods or services, through a secured cloud hosted content management system, which appears in real-time on a smartphone handset. The business model allows all companies associated with a particular venue or event, to upload information, images, prices, and descriptions of their products in a user friendly system, which is in turn, displayed in real-time, on the end user customer’s smartphone. With the newly developed customer management system (CMS), each individual merchant company can access and manage the information portal within the secure content management system. For example at sports stadium venues, the general public consumer would be able to browse, pre-order and avail of the service or purchase goods from a food and drink merchant provider, collect their order in a fast past queuing system (i.e. skip the existing congested queues) or have the order delivered to their seated location within the venue, all within the free downloadable smartphone App. This is made possible by the user entering their registration details, location, and debit or credit card details, which will be stored on a separate secure cloud hosted payment process platform. This secure payment platform will be powered by Stripe, a growing credit card payments gateway solution within the merchant banking and secure payments industry market. The product solution and service also provides the facility for the merchant companies to be connected to the fans or spectators in real time, and in a way that allows product promotions, purchase of tickets, venue news feeds, and advertising provided to maximize the spectator experience. The App and Content Management System (CMS) has been trialed at numerous venues over the last two years, and sold more than €20,000 of product through the App, with 100% reliability. The company seeks partners interested in a licencing agreement. The application is a basic version which is ready to use, but could be developed further by the right partner.

Advantages and innovations

All information on products and services are advertised in real time, and products or services can be added or removed easily and instantly, to be displayed or omitted from display, on the customer smartphone at any time before, during or after the event. All services and facilities for the entire venue may be accessed by the end user customer through their smartphone handset. Significantly increased the sales window, eg. while attending a football match event, currently the customer may purchase before the match, and again at halftime, which typically have a sales window of 40 minutes. With the app, attending fans can browse and purchase items, prior to the match, during the entire first and second half of the match, thereby increasing the sales window to at least 130 minutes. From trials, vendor staff can cater for at least 3 customers in the fast pass queue to one customer served in the standard queuing system. Venues can gather important marketing data relating to their customers, including names, addresses, phone numbers, purchasing trends, frequency of attendance, etc. Delivery of a universal branded platform which enables travelling sports fans and music/concert enthusiasts to access food, drinks and merchandise at multiple venue locations in a fast yet simple process and avoid congested cash paying queues. Improved efficiency and speed for the fast tracking of food/drink ordering at events. The platform will cater for multi-currency purchasing, allowing end user customers to purchase goods through the app without worrying about changing their native currency for foreign currencies. Reduction in cash handling for both the user (buyer) and for vendors staff at venue’s. Ease of adaptation and use as the app can be downloaded free of charge The platform currently provides the end users with real-time service information Measurable - analytics and data capture to merchants

Development stage

Available for demonstration

Intellectual Property Rights (IPR)

Secret Know-how,Design Rights,Trade Marks

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